Our founder started SOOTHLA™ after her, then 3-month-old, son suffered from severe eczema. During many months of helplessly watching her son scratch himself open at night and never sleeping more than 1 hour straight, she began to desperately research how she could help him.

At first, this research mainly focused on helping her son, but as she dived deeper, she found how large the problem is: Over 1 in 5 children in the Western world suffer from eczema and even more from sensitive skin! Feeling frustrated with the lack of comfortable, itch-free clothing and bedding solutions, she decided to create these herself. That’s how SOOTHLA™ started. 

SOOTHLA™ creates the most comfortable, soft, itch-free clothing and bedding available on the market using only the best clinically proven, dermatologically tested fabrics. Our collection contains timeless, classic basics in soft-tone colors in which children can move freely and feel comfortable day and night. 

We strive to minimize our impact on the environment as much as possible. Our collection is made from a biodegradable fabric, packed in recycled and biodegradable materials, and is made to be used and loved multiple lifecycles, by multiple children. We ethically produce our collection in the European Union with partners who share the same sustainability and socially responsible process values as we do.